MELBOURNE CUP CARNIVAL
Taking inspiration straight from its headlines, George designed a marquee concept around the some of the Herald Sun’s most iconic Spring Racing Carnival stories.
Router cut into timber painted white and mounted through the marquee and facade guests couldn’t help but feel immersed in the excitement and spectacle that is Melbourne Cup.
Positioned on the front row on the Birdcage, the crisp white environment was softened by warm blonde timber and Herald Sun’s signature royal blue. Hand made paper flowers cascade down from a central skylight.
Inset pigeon holes housed the daily edition, allowing guest to stay on top of the news and the all important form guide.