CHUCK II LAUNCH
Converse’s inherent sense of cool meant that designing a space for the launch on the Chuck Taylor All Star II was truly creative, collaborative & fun.
GEORGE took over a vacant retail space in the heart of Melbourne’s CBD and transformed it into a gallery style exhibition of suspended sneakers. Clear screens with pockets housing a set of sneakers for each guest divided the space, creating intimate areas within the larger warehouse styled space. The clear, graphic, industrial styled design was the perfect backdrop for the new reflective camouflage & kaleidoscopic knit prints within the collection.
Guests were invited to document the night with an interactive trampoline photo booth where they got to experience the spring-like nature of the new Chuck Taylor All Star II as they flew into the air while their photo was taken.
Follow the event at #chuckiiaus #readyfor